Unreal. They spent how much money on WHAT? LOOK AT HOW BIG THE DAIRY PORTION IS! Not to mention the fact that the addition of “protein” next too fruits, vegetables, and grains, makes no sense. Protein isn’t a type of food, it’s a macronutrient. There is protein in vegetables and grains as well. So what to they really mean? Meat of course. And meat isn’t just pure protein, it’s got tons of saturated fat. Nice work Michelle and USDA. It actually makes me want the old MyPyramid back. From Forbes.com:
U.S.D.A. Topples Food Pyramid With A Very Expensive Plate
“When it comes to eating, what’s more simple than a plate?” First Lady Michelle Obama asked this morning at the unveiling of the U.S. Department of Agriculture’s newest tool for nutritional standards, MyPlate.
Today the U.S.D.A. announced that they’ve killed off the dietary guidelines outlined by previous food pyramids released in 1991 and 2005—and have replaced it with a new diagram in the shape of dinner plate in response to rising obesity rates in children.
Gone is the basement level of the pyramid—the heftiest slab—a foundation of breads, starches and other carbohydrates. Gone is the mid section of fruits and veggies narrowing to the tiniest peak of fats, sweets and oils built on Bush-era dietary research that all fats were bad fats.
“We’re working to make healthy choices easy choices,” said Surgeon General Regina Benjamin at this morning’s unveiling, who linked the new diagram to First Lady Obama’s Let’s Move campaign. Agriculture Secretary Tom Vilsack followed by explaining the need for the tool, “My Pyramid was simply too complex,” he said, and is confident the new tool will be effective is a “simple visual research based icon about proportion sizes and what should be on the American plate.”
Enter MyPlate, the third food logo the U.S.D.A has pitched in the past twenty years. Now those same fruits and vegetables take center stage and make up 50% of the recommended daily diet. Instead of complex food groups, the plate is split into an easy four: fruits, vegetables, proteins and grain. A dairy icon sits to the top right, symbolizing a glass of milk.
Obama praised the simplicity of the diagram for parents concerned with their kids’ healthy eating habits: “It’s nice to know that if half [of a child’s] meal is fruits and vegetables alongside grains, proteins and low-fat dairy, then they’re good.”
But critics are concerned that the cost of MyPlate may not be so “good.”
According to the New York Times, the U.S.D.A. has already spent $2 million developing and promoting the plate logo, costs that covered research, focus groups and the creation of a new Web site. That total will likely swell after publicity efforts are kicked off in the first year of the new campaign announced this morning by First Lady Obama, who promised that her Let’s Move initiative would continue to work to promote MyPlate in coming months.
“Since seeing the plate icon, I can’t help but look at my own plate differently,” Obama said. “I find myself doing a quick checklist to know that I have a balanced meal. I know that in the months to come millions of Americans will be doing the same thing thanks to MyPlate.”