When you open a bag of Doritos or stare at a basket of fries, do you feel powerless to resist? Do you tell yourself you’re only going to eat one or two, and then ten minutes later you’re staring at an empty bowl and feeling like crap? Well guess what. You don’t overeat due to a character flaw…the food industry has created addictive foods to specifically throw your self-regulating mechanisms out of whack and advertises them in a way that the foods seem literally impossible to resist.
I just read through a book called “The End of Overeating” by Davd Kessler. The book peels back the curtain on the food industry and how processed food companies and chain restaurants literally reverse-engineer their products to appeal to our most basic primal instincts and entrap us in a cycle of addiction. It’s been out for a while, but I hadn’t gotten around to reading it until just recently. Let me tell you – this is an INCREDIBLY important book to read. The book features comments from food industry insiders who talk about the deadly combination of sugar, salt, and fat (Chef AJ calls this the “unholy trinity”) that is the secret formula to getting people to overeat on high-calorie meals (everything at Chili’s for example) and artificial snacks. You didn’t honestly think they just randomly came up with various snacks and hoped we’d like them, did you? Nope, these bastards know how to ensnare you in a debilitating cycle of food addiction, obesity, and poor health. After reading this book, you’ll never look at those commercial foods in the same way – instead of seeing Chili’s hot wings with ranch dressing, for example, you’ll see fat-on-salt-on-sugar-on-fat-on-sugar. Or a instead of a hamburger from pretty much anywhere you’ll see fat-on-fat-on-sugar-on-salt. See how it works?
The book goes on to talk about how the forces of food addiction are so powerful they’re nearly impossible to resist, but I don’t buy it. Yes, I do realize that food addiction is a serious issue, on par with cigarette and drug addiction. However, the first step to solving a problem is to realize what the problem is in the first place. Most of us aren’t helpless, we’re just clueless. Most people don’t know what the truly healthy alternatives are since addictive processed food is so pervasive (even so-called health foods) and there isn’t enough information out in the mainstream (yet) to debunk all the food myths that we’ve literally had shoved down our throats for our entire lives. The two most powerful things to combat this are simple: knowledge and a commitment to health. Once you read books like “The End of Overeating,” “The China Study,” or “Eat to Live,” or watch films like “Forks Over Knives,” you realize that food and pharmaceutical industries are banking on your ignorance to continue to eat their disease-causing foods and require their toxic medications. You’ll also learn about the amazing nourishing and satisfying power of whole plant-based natural foods, and the fact that most of the damage you’ve done to your body over the course of your life by eating sugar, fat, and salt is reversible. That’s one part of the equation. The other part is a desire and a true commitment to beat the assholes at ConAgra and the like and get yourself truly healthy and living a vibrant life. Without a serious commitment in both your conscious and subconscious mind to truly get healthy, the knowledge doesn’t mean squat. But once you have those two elements on your side, the food industry doesn’t stand a chance.
We’re on the verge of a major paradigm shift in this country, and food industry execs know it. More and more people are beginning to wake up from the spell of unhealthy addictive processed food, and “The End of Overeating” is certainly a powerful tool have in your arsenal. Have you read it? Let me know what you think in the comments section. If not, pick up a copy asap!